Ad Campaign: Shakespeare by the Sea
Project Brief: Shakespeare by the Sea, an outdoor theater company, is unveiling a newly redesigned logo and requires a cohesive ad campaign to support the launch. The objective is to concept and produce a suite of promotional materials that introduce the new brand mark across multiple touchpoints, ensuring a consistent and polished presentation at every format.
The campaign must be adapted across the following formats: a direct mailer accompanying their upcoming season calendar, a website banner, and a social media post. Each deliverable should feel considered for its specific context while maintaining a unified campaign voice and visual language throughout.
Deliverables: Ad campaign concept · Art direction · Direct mailer · Website banner · Social media content
Ad Campaign: Get out the vote
Brief: Orange County is launching a nonpartisan civic engagement campaign aimed at encouraging blue-collar working residents to participate in the upcoming election. The objective is to develop a cohesive campaign built around aphoristic messaging — using familiar, cliché sayings as a vehicle for a unified visual language across a range of print and display formats.
The campaign is divided into four projects: a set of two nonpartisan posters, an array of six customized poster display mockups, a group of four pole banners with accompanying display images, and a collection of six branded collateral pieces with digital mockups. All deliverables are to be compiled into a final campaign portfolio.
Deliverables: Campaign concept · Art direction · Posters (×2) · Poster display mockups (×6) · Pole banners (×4) · Branded collateral (×6) · Campaign portfolio
Branding
Project Brief: The Nineteenth, an indoor golf venue, has engaged the team to produce ongoing social media content and ready-to-use flyers. With multiple contributors involved in content creation, establishing a cohesive visual identity is essential before production begins — the brand's communications require a unified look and feel to ensure consistency across all platforms and materials.
The internal scope of this role is to define the creative foundation: developing a moodboard that captures the brand's visual direction, and producing a style guide that equips the rest of the team with the standards and references needed to create content independently.
Deliverables: Moodboard · Social media style guide
Kinetic poster
Project Brief: Solsticeland is a summer music festival requiring a promotional poster to showcase their event lineup. The objective is to design a visually dynamic poster that communicates event details through a combination of static and animated typography, alternating between informational content in a rhythmic, engaging sequence, set against an animated background — all produced in TouchDesigner.
The scope includes concepting the festival lineup, designing the poster, and producing the motion visuals and animations within TouchDesigner, with a final mockup to present the piece in context.
Deliverables: Festival lineup concept · Animated poster design · Motion visuals · TouchDesigner production · Promotional mockup
A Century of Seating
100 Years of Chair Design
Project Brief: A high-profile traveling exhibit celebrating 100 years of innovative design requires a title treatment and logotype. The exhibit is an exhaustive showcase honoring designers and their ideas across a broad range of furniture and graphics - opening at LACMA before traveling to five cities over two years.
The objective is to concept and design a logotype with the versatility to function across a wide variety of applications, including print promotion, posters, and branded merchandise.
Deliverables: Exhibit title treatment · Logotype design · Print promotion · Posters · Branded merchandise
Packaging Design: 30 Days of Beer
Project Brief: Landmark Brewing Co., is releasing a limited promotional collection of beers celebrating California's heritage. The objective is to design 30 original labels across both bottle and can formats — each tied to a distinct California landmark or state symbol — that together form a cohesive, collectible series. Each design must maintain a consistent visual identity through a shared structural layout, vintage-inspired illustration style, and a distinct color palette that differentiates each entry in the collection.
Each packaging design requires an accompanying social media post, including a fully written caption, to be published the same day the design is completed. All 30 designs must be concepted, executed, mocked up, and posted across 30 consecutive days, demanding sustained and disciplined creative output throughout the duration of the project.
Deliverables: Brand identity · Packaging designs (×30) · Illustration · Art direction · Copywriting · Social media content · Mockup production
Output video
Agnosthesia n. A state of not knowing how you really feel about something forcing you to analyze your own behavior for clues to your emotions.
Phase 1: Hypocognition
Phase 2: Observation
Phase 3: Detachment
Phase 4: Synaptic Connections
Interactive Video
Project Brief: To design and deploy an interactive experience mixing tactile media, animation, and sound centered around a theme and presenting an evolution.
Software used:
TouchDesigner, Adobe Premiere Pro, Adobe After Effects.
Hardware: Midi controller
About Me
Art lover · Retro enthusiast · Flea market archaeologist · Reluctant cat servant
SoCal native who feels most at home somewhere between the mountains and the open road. Avid traveler, dedicated road tripper, and firm believer that the best discoveries happen when you take the long way. Can be found running (in the loosest, most charitable sense of the word) reading, or tending to a home espresso setup that got out of hand quickly and shows no signs of slowing down.